SMR DAYS SCRAPBOOK
Spring ‘21 Campaign
With COVID 19 restrictions in place all around the world, SMR Days were unable to create any new assets on location as they would normally do. Our solution was to repurpose existing assets from a previous campaign and collage them together in a way that was reminiscent of a scrapbook – almost like a love letter to travelling – and an optimistic outlook of adventures to come.
We worked closely and collaboratively with the original photographer, Tom Craig, to create the collages from his original contact sheets and moodboards from the shoot.