Visual identity refresh for the world-famous Parisian department store, including new logo, bespoke typefaces, icons and graphic devices and a complete re-design of all packaging, instore signage and marketing materials.
Creative Directors:
Erik Torstensson, Mooks Hanifiah & Brendan Peer
Senior Designers:
Gabriel Stokes, Pete Howe & Alasdair Griffiths
Typeface Design:
ZeCraft